Design thinking is a vital part of the project. It was imperative to develop the brand into a strategic position to appeal to both Mechanics and C-level Executives. The task at hand was especially difficult, ’cause the company didn’t want either to pass as a startup nor as a classic maritime industry company.

Successful custom icons can have a tangible impact on the user experience of a platform. Not only are design icons more attentive and visually interesting, they can also help to identify and enhance a brand. Creative imagery gives brands a distinct look and feel, making the over-saturated digital market easier to cut through.

I based our redesign process on the 3 major personas that will use the platform. The two types of Mechanics (Junior and Senior) and the C-level Executive. I wanted to create an environment that will be both customizable – by all personas – and already setup to be used by these three, after carefully listening to their needs, their goals and the pains that they had so far.

In the beginning we developed a style guide; ensured we’re consistent (and consistency is an important part of a branding strategy), saved time and made communication between teams more efficient, reduced redundant work; components were easier and faster to test.

Then there the was the need to have a light – on top of the dark – version of the dashboard due to user/client needs. Giving the opportunity to choose an efficient color scheme and balance the light enhances the usability of user interface. Ultimately the need for a Design System arose, so we upgraded to a fully fledged Design System.