Brand Identity Design for ESG Datapoint, in the UK
Jose Vargas
Solutions to combat climate change and transition to Net Zero
Making real worldwide changes through data
Scope of The Project
Brand Identity Design
Stationery Design
Website Design
SEO Strategy
Request
ESG Datapoint is a privately held company based in London, UK that specializes in managing ESG data for multiple financial services clients. They approached me to create a new brand image, website, and SEO strategy to position themselves all over Europe, Asia, North America, and South America as the ESG data management experts for businesses, around the globe.
Outcome
As part of the design process, we decided to create a symbol to represent ESG (Environmental, Social, Governance) to be used across, not only digital and printed media, but to be recognized around the globe. My client's website is the main touch point for potential clients. We created a fast, easy to use, informative website to allow clients reach them quickly, making conversions easy and effective by ESG Datapoint.
Brand Identity Drafts
We wanted to represent the concepts of "Environment", "Social", and "Governance" (ESG) through a clear, easy to replicate symbol. Along with the ESG concepts, we integrated the concepts of data, technology, connectivity, and simplicity.
Exploring ideas
Taking different approaches
Defining the final ideas
The client is happy with the result, and it is currently being used as part of their successful digital marketing global campaign.
End Result
White & Black Versions
Brand Adaptability
A brand not only is used on the website or a flyer. It must be able to adapt to different media and sizes.
The customized logotype icon allows it to be used for different purposes always maintaining its recognizable, easy to remember features, and, at the same time, being different from their immediate competitors.
Business cards
Pen designs
Store front idea
Stationery designs
Website Design
The website design had to be modern, simple, with style and interesting layout. It also had to be easy to use, clean and with all the information necessary for clients to connect with our client.
The site is mobile friendly, fast, and reliable. The website not only speaks the ESG Datapoint brand, but it's different from their competitors, making our client stand above them in a modern, up-to-date way.
Desktop Version
Mobile Version
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Posted Sep 28, 2023
I created a brand identity design for a UK based company focused on combat climate change and help transitioning to Net Zero worldwide, through ESG data.
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ESGdatapoint
