Website Design & SEO Strategy for CINEVO
Jose Vargas
Website Design and SEO Strategy
Cinevo is a cinema equipment rental house located in Phoenix, Arizona. They provide crew, studio space and production support. They serve productions in Los Angeles, Phoenix, and the rest of the US. They contacted me to help them design and develop their new website with particularly technical requirements to make their rental process easier for their customers.
I started by defining a proper layout and UX design to simplify the rental process funnel and display the services they provide while maintaining the brand guidelines. I developed a customized rental system that streamlined the conversion process for their sales team and their customers. I enjoyed working with their team and I'm glad to be part of their future projects.
Website Design
Upon receiving the technical requirements and input from the client we created a draft sitemap and a wireframe to make sure the rental process was easy to understand for the user. The look and style of the new website needed to connect and resonate with their customers and audience.
Therefore, we created a trendy and straightforward design that paired properly with the brand. Then, we developed the rental system with the customized technical requirements provided. We also made it mobile friendly to appeal to all users.
SEO Strategy
Finally, along with my partner, we built a proper SEO strategy to position the new website in the main browsers. We provided research of keywords, audience, and competitors. We created the strategy for content and meta-data, and provided the baseline for future SEM.
