Brand Identity Design, Website Design and SEO Strategy

Mediprotect is a new legal insurance plan for doctors, hospitals, and clinics in Ecuador, provided by Carrillo & Asociados Estudio Jurídico (law firm). They contacted me to create a brand-new visual identity and a landing page within their website, to be able to inform targeted clients through Google Ads, and organic campaigns, about their unique plans. They also needed social media posts and a flyer to help their sales team reach out to doctors and medical institutes.

I created a distinctive and clear visual identity that communicates to everyone working in the medical field. The landing page design was created along the brand guidelines as well as the flyer design and social media posts, both images and reels, establishing a clear and cohesive brand message through digital and printed media. Also, with my partner, a SEO and SEM strategy were developed to help gain not only traffic but a clear and solid brand awareness through organic and paid searches.

Logotype Design

Once I received our client's brief, they needed their brand to blend the concepts of legality and medicine. Also, the client needed to communicate that Mediprotect is a legal service provided by Carrillo y Asociados's law firm.

I produced different ideas and concepts to achieve this challenge. Once I hit the spot, the client was really delighted by the result and adopted it immediately by their sales team.

Brand Adaptability

I designed Mediprotect's visual identity taking into consideration the different media it will be used on. The adaptability of the brand was key in all their sales contact points and the logotype can be used in any of their current and future digital and/or printed advertising.

The landing page must be clear, easy to navigate and direct to the point, so customers can reach Mediprotect easily and quickly.

I designed a simple yet interesting design, maintainning both Carrillo y Asociados Law Firm and Mediprotect's brand guidelines. Also, the page was designed taking into consideration both strategies SEO and SEM, focused on maximum conversion efficiency.