RUFF RYDER'S FIRST LADY.
AKEEM MORRIS
Being entrusted with the task of immortalizing Eve’s legacy was a humbling experience. Once again, collaborating with the CIDE team, I embarked on a journey to pay homage to her profound influence on music and hip hop culture
Inspired by Eve’s vibrant impact during her infamous red hair era, I crafted a primary red air-brushed styled tee. This design aimed to capture Eve’s essence as a pioneer of male-dominated hip-hop culture, with the Ruff Ryders logo styled on the back for brand consistency.
Navigating ethical luxury fashion and orchestrating marketing initiatives presented challenges, but every hurdle was met with enthusiasm and commitment. Witnessing the ripple effect of our collective effort was gratifying.
Media coverage and social media campaigns led to a remarkable conversion rate, generating over thousands in revenue for CIDE. The success of this project has opened doors to future collaborations and collections, reaffirming CIDE’s commitment to celebrating cultural icons.
This project is a humbling reminder of the transformative power of art. Moving forward, I remain committed to leveraging my skills to celebrate voices that deserve recognition. The software used to create this was Adobe Creative Cloud.
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Posted May 28, 2024
APPAREL DESIGN.
