I collaborated with the team to define goals, target the audience, and plan the project. The goal was to expand their audience and support equal values for the black creative community.​​​​​​​

Working with Raishawn Washington, the owner of FRUITION NYC, we created a design that appeals to black communities and matches higher product prices. I used a brown monochromatic palette to emphasize the product’s unique features and maintain the brand's aesthetic.​​​​​​​

I’ve had the opportunity to create multiple apparel designs for FRUITION NYC. I developed this particular design by infusing my own personal view and experiences of being a black creative, along with being inspired by 80’s techno & 90’s television by creating a piece that emulated those elements. The back maintained a clean scientific, playful styling.