TO WHOM IT MAY CONCERN.

This project resonated deeply with FRUITION's mission, and I was thrilled to bring their ideas to life. Throughout this week-and-a-half project, I meticulously crafted designs that stayed true to FRUITION's brand identity.

I also took on the responsibility of hand-picking models and photographers, ensuring that the shoot's vision was executed flawlessly. This included directing the creative process, which was both challenging and immensely rewarding. Our collaboration extended beyond just the design phase.

We amplified the collection's reach through strategic social media ads, posters, and digital marketing campaigns. Utilizing Adobe Photoshop and Illustrator, I developed visuals that encapsulated the essence of our creative synergy. Working with the FRUITION team is always an enriching experience.

I value the opportunity to highlight other creative minds and contribute to a project that celebrates diversity and innovation. "Your struggle is your power" became a guiding mantra throughout this endeavor, underscoring the resilience and creativity that defined our work.