Mavilabs is a software house founded by the creator of Sylius, one of the leading e-commerce platforms. It supports founders in developing and scaling products as open source.

Build a branding system, lead-generating landing page, and social media assets to position Mavilabs not as service providers, but as architects of change helping founders shape products and markets.

The identity was built around the core idea of freedom. Mavilabs is about shaping the world through products, just as water shapes rocks over time. That metaphor inspired the logo, supported by organic rock textures that communicate strength, adaptability, and transformation.

Alongside the logo, I prepared a foundational brand guide to ensure consistent application of the visual identity across channels.

The landing page was designed and developed fully in Framer, combining speed, scalability, and immersive interactions. Highlights:

Wave-inspired smooth scroll

Interactive globe

Conversion-focused CTAs

Sylius (€2B+ global platform) and Marketlum were showcased to reinforce credibility and innovation. The system extended into social media for consistent, cohesive communication.

The Bento grid section outlined the core benefits and values of Mavilabs in a structured, visually engaging way. This format allowed the brand to communicate complex ideas clearly while staying modern and minimal.

To ensure consistency beyond the website, the identity was extended into social media assets, making sure the brand communicates clearly and cohesively across all channels. The result is a brand experience that feels modern, engaging, and scalable, while staying true to its core idea.

Mavilabs launched with a brand that feels both modern and timeless. The identity communicates vision and adaptability, while the Framer site delivers an engaging yet fast user experience. Together, these elements set the foundation for Mavilabs to grow and scale with clarity and confidence.