Marketlum is an early-stage startup focused on building a framework for systemic market development and conscious entrepreneurship. My role was to design a complete brand and digital presence that gives the team all the essentials to validate their idea quickly and communicate it with clarity. The scope covered branding, a Framer-based landing page, and an app concept.

The branding centers around a stylized “M” that resembles weaving — a nod to the name’s roots (“loom”) and the idea of creating interconnected markets. Alongside the logo, I designed an app icon, key visuals, and a lightweight brand guide. The visual language uses subtle green accents to represent growth and hope, paired with a modern and minimal structure to stay adaptable as the product evolves.

The landing page was designed in Figma and implemented in Framer with a strong focus on clarity and conversion. To make it engaging, I used animated doodles leveraging Framer’s latest vector updates, the shader gradient animation in the hero section, and smooth scrolling. Under the hood, the site is structured for SEO and accessibility best practices, ensuring long-term scalability. Mailchimp integration allows the team to start building their early adopter community right away.

As part of the package, I created a concept screen for the Marketlum dashboard. This prototype showcases how users will be able to build ecosystem graphs, giving investors, partners, and early users a tangible vision of the product’s future. It bridges the gap between abstract strategy and practical execution.

Together, these elements form a lightweight but powerful launch package. Marketlum now has a brand identity, a conversion-ready website, and a product concept that makes their vision concrete. This combination allows them to attract early adopters, build credibility, and validate their idea quickly and cost-effectively — the essentials every founder needs when starting a venture.