Sylius: From startup to €2B+ platform

Over a decade ago, I designed the logo for Sylius. An origami swan — a symbol of elegance, precision, and transformation.

The metaphor was simple but powerful: Just as you can fold a swan from a single sheet of paper, Sylius allows you to “fold” a fully customized e-commerce store from a solid foundation.

Fast to build

Beautiful to look at

Adaptable over time

Since then, Sylius has grown from a small startup into a €2B+ global platform powering merchants in more than 50 countries. The original identity has scaled with them, proving timeless and adaptable in the face of rapid growth.

Today, the swan still represents Sylius, a mark of continuity and trust that scaled with the business. For me, this project is a reminder: A strong brand is not about chasing trends. It’s about creating a foundation that can evolve without losing its essence.