Overview
Vegan Social is a dedicated social platform designed for vegans to find meaningful connections - whether for dating, friendship, or community support. The goal was to build a simple, barrier-free experience with no swiping, no super-likes, and no paid features. Users can message anyone instantly, making it easier to connect with like-minded people who share a passion for vegan living.
The Challenge
Most dating apps rely on swiping, matching, and pay-to-play mechanics that create friction and limit connection. For niche lifestyle communities like vegans, this often leads to fewer meaningful matches and a frustrating user experience.