Urbanist E-commerce Website

This project focused on designing a modern, scalable, and user-friendly e-commerce website that delivers a seamless shopping experience. The goal was to balance visual appeal with usability, ensuring users can easily browse products, explore collections, and complete purchases without friction.

Many fashion e-commerce platforms suffer from cluttered layouts, unclear navigation, and complex checkout flows. These issues often overwhelm users, reduce engagement, and lead to higher cart abandonment rates. The challenge was to simplify the experience while maintaining a premium and visually engaging brand presence.

I approached the project with a user-first mindset, focusing on clarity, consistency, and performance.

Designed clear user flows from discovery to checkout

Created a clean layout with strong visual hierarchy

Simplified product discovery using well-structured categories and grids

Optimized product detail pages for clarity and decision-making

Streamlined cart and checkout to reduce friction

The final solution delivers a cohesive and intuitive experience across all key shopping touchpoints.

Homepage with featured collections and promotions

Product listing and filtering experience

Product detail pages with essential information and visuals

Cart and checkout flow

Responsive layouts for desktop and tablet

The final design provides a smooth, engaging, and scalable e-commerce experience. It improves usability, enhances product visibility, and supports faster decision-making, helping users shop with confidence while strengthening the brand’s premium identity.