Grocery & Cafe Application Design

Maze is a food ordering and restaurant booking mobile application designed to help users quickly discover groceries, cafes, and dining experiences in their area. The project aimed to create a seamless, intuitive, and visually cohesive experience that balances user convenience with business profitability.

The app combines multiple services—food delivery, grocery shopping, and table booking—into a single platform, reducing friction and decision fatigue while encouraging repeat usage through saved items, notifications, and personalized discovery.

Through research and competitor analysis, several key challenges were identified:

Complex Navigation Competitor apps often overwhelmed users with crowded home screens and unclear category hierarchies.

High Drop-off During Checkout Lengthy and unclear checkout flows led to cart abandonment and low conversion rates.

Lack of Visual Consistency Inconsistent typography, spacing, and color usage across screens reduced trust and usability.

Poor Discovery Experience Users struggled to quickly find relevant groceries, cafes, or restaurants based on their needs.

Unclear User Priorities Businesses focused on upselling, while users prioritized speed, clarity, and ease of use.

I began with competitor analysis to understand strengths, weaknesses, and design patterns across leading food and booking apps. This was followed by creating user personas that represented real-world users such as busy professionals, families, and health-conscious shoppers.

The design strategy focused on creating a counterpoint between user needs and business goals—ensuring fast task completion while still supporting promotions, upsells, and bookings.

High-Fidelity UI Screens, including:

Reduced Cognitive Load Clear navigation and visual hierarchy helped users complete tasks faster and with less confusion.

Improved Checkout Experience A streamlined checkout flow minimized friction and encouraged higher conversion rates.

Stronger Brand Trust Consistent visuals and thoughtful micro-interactions created a reliable and professional feel.

Enhanced User Engagement Features like saved items, notifications, and recent searches encouraged repeat usage.

Balanced User & Business Goals The design supports quick ordering for users while still enabling restaurants and businesses to showcase offerings effectively.