Velvet Passport – Influencer & Business Collaboration App

Velvet Passport is a mobile platform designed to transform how influencers and businesses collaborate. The app creates a seamless ecosystem where influencers can discover partnership opportunities, while businesses can launch, manage, and track campaigns with ease. The focus was to build an intuitive, scalable, and trustworthy experience that simplifies collaboration workflows for all stakeholders—influencers, businesses, and admins.

Influencer marketing platforms often suffer from:

Complex navigation and cluttered interfaces

Limited transparency in offers, claims, and payouts

Disconnected workflows between influencers, businesses, and admins

Poor visibility into performance and engagement metrics

The challenge was to design a solution that:

Simplifies discovery and collaboration

Supports multiple user roles seamlessly

Maintains clarity, trust, and efficiency across the platform

I approached the design with a role-based UX strategy, ensuring that each user type—Influencer, Business, and Admin—has a clear, purpose-driven experience.

Key principles:

Clear information hierarchy

Intuitive navigation patterns

Consistent visual language across screens

Action-focused layouts to reduce friction

Personalized home feed showcasing active collaborations and stories

History view for tracking past interactions and engagements

Simple layouts that prioritize content discovery and activity tracking

Easy-to-use story upload flow

Clear call-to-action and visual feedback

Encourages fast content sharing for active campaigns

Influencer profile with social links, engagement stats, and bio

Centralized view to build credibility and attract brand partnerships

Visual analytics for campaign performance

Clear insights into reach, engagement, and results

Data-driven decision-making for businesses

Businesses can create, publish, and manage offers effortlessly

Claim management to track influencer participation

Status indicators for quick overview and control

Step-by-step offer creation flow

Clear inputs for campaign requirements, rewards, and timelines

Reduces complexity while maintaining flexibility

Centralized control over users, businesses, and offers

Approval and moderation workflows

Ensures platform quality and compliance

View influencer performance and activity

Analytics-driven insights into engagement and ratings

Tools to manage approvals and platform health

Clean & Minimal UI: Focused on usability and clarity

Consistent Design System: Unified colors, typography, and components

Role-Based Navigation: Tailored flows for Influencers, Businesses, and Admins

Clear CTAs: Action-driven buttons to guide users naturally

Reduced friction in influencer–business collaboration workflows

Improved clarity and transparency in offers and claims

Enabled faster campaign setup and participation

Created a scalable design system for future feature expansion