Golden is a premium beauty studio specializing in professional hair services, including haircuts, coloring, keratin straightening, biotwisting, and hair extensions. In addition to beauty services, Golden also offers expert trichologist consultations and sells high-quality hair and scalp care products.
The Golden mobile app was designed to simplify the booking process, educate customers about services, and build trust through a refined, premium digital experience.
The Challenge
Beauty studio clients often face:
Difficulty understanding which service is right for them
Lack of trust in procedures and results
Complicated appointment booking processes
Limited visibility into policies, pricing, and availability
The challenge was to create a clear, confidence-building, and conversion-focused app that communicates Golden’s expertise while making bookings fast and effortless.
Discover Services
Project Goals
Introduce users to Golden’s Salon, Spa, and Clinic services
Clearly communicate service benefits and salon policies
Build trust and confidence with potential customers
Increase appointment conversion rates
Differentiate Golden from competitors through premium design
Provide a smooth and flexible booking experience
Design Approach
The app was designed with a luxury-first and user-centric approach, combining clean layouts, elegant visuals, and intuitive interactions.
Every screen was carefully structured to:
Educate users before they book
Reduce decision anxiety
Encourage confident service selection
Key Features & Screens
Welcome & Introduction
The app introduces users to Golden’s services, expertise, and philosophy. Clear messaging highlights the studio’s professionalism and premium quality, helping first-time users feel confident from the start.
Each service is explained clearly to help users understand benefits and outcomes.
Consultation-Driven Experience
The design encourages informed decisions by explaining how each procedure can be beneficial, helping users select the right treatment based on their needs.
Date & Time Selection
The booking flow is designed to be fast and intuitive:
Users select a preferred date, time, and available stylist
A two-week calendar view allows users to see upcoming availability without overwhelming the screen
This format offers better visibility than a one-week view while remaining more compact than a monthly calendar
This approach improves usability and reduces booking friction.
Stylist Availability
Customers can view which stylists are available at selected times, adding transparency and flexibility to the booking process.
Policy Communication
Golden’s policies are clearly communicated through design and content, ensuring transparency and building trust before the final booking step.
Appointment Schedule
Result & Impact
The Golden app delivers a seamless and premium grooming experience by:
Simplifying appointment booking
Educating users about services and benefits
Building confidence through clarity and transparency
Improving conversion rates through intuitive UX
Positioning Golden as a high-end, trustworthy beauty brand
This project demonstrates a thoughtful UX/UI approach focused on luxury, usability, and customer trust in the beauty and wellness domain.
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Posted May 20, 2025
Developed an intuitive appointment booking app for salons and clinics, featuring real-time updates, easy scheduling, reminders, and a smooth user experience.