Sway Beauty (Brand Identity + Packaging)
Chavi - Brand Designer
Sway Beauty is a skincare brand that redefines skincare by breaking away from rigid routines and embracing what truly works for you.
Mailer Box Design
The brand is bold, playful, and expressive. I used vibrant colors, illustrations, and fun typography to create a look that stands out and feels personal. SWAY moves with you, not against you.
Pump Packaging Design
Tube Packaging Design
Skincare has been stuck in rules for too long. SWAY flips the script with a flexible, feel-good approach that listens to your skin. No pressure, no fixed steps, just what works for you.
Thank You and Merch Design
Packaging Box and Pump
Thank you!
If you want to create a brand identity that’s as unique and intentional as your awesome business, reach out to me below. 💜
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Posted Jul 16, 2025
I created a bold, playful brand that breaks skincare norms - flexible, feel-good, and expressive, with vibrant visuals that celebrate personal choice.
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