Calentón - Brand Identity + Packaging

Calentón is a Mexican hot sauce brand that’s all about bringing the heat with bold flavors and authentic roots. Their mission is to ignite taste buds and celebrate the vibrant, fiery spirit of Mexican cuisine.

I aimed to build a brand identity that reflected Calentón’s unapologetically bold essence. From a dynamic logo inspired by traditional Mexican motifs to a fiery color palette that embodies the intensity of their hot sauce, every detail was thoughtfully designed to tell their story.

This brand identity doesn’t just sell hot sauce—it tells a story of heat, flavor, and culture, all bottled up. Would I do anything differently? Maybe find a way to ship samples to myself while designing!

If you want to create a brand identity that’s as unique and intentional as your business, reach out to me below! 👇