Oliv (Brand Identity + Packaging Design)

Oliv is a sleek olive oil brand bringing minimal design, Mediterranean roots, and modern lifestyle appeal into everyday kitchens.

Olive oil is one of the most saturated categories in grocery aisles, with brands often relying on traditional, heritage-heavy designs. The challenge with Oliv was to create a brand identity that:

Felt premium while still approachable for everyday kitchens.

Stood out on crowded shelves dominated by dark glass bottles and classic Mediterranean motifs.

Balanced authenticity and heritage with a modern, lifestyle-driven appeal to connect with younger, design-conscious consumers.

I developed a bold and contemporary identity for Oliv, blending Mediterranean roots with modern simplicity. The result is a line of products that feels premium, playful, and unmistakable, while still honoring the purity of its Greek origins.

The palette takes inspiration from Mediterranean roots with a modern twist. They create a vivid, contemporary look that stands out on shelves while staying true to Oliv’s heritage.

The packaging for Oliv was designed to break away from the conventional olive oil aesthetic of dark bottles and ornate labels. Instead, it embraces bold typography, oversized logo placement, and playful line illustrations to create instant shelf impact.

I explored a mix of rectangular tins, glass bottles, squeezable bottles, and round tin cans to bring variety to the lineup. Each format was chosen with purpose, and the range creates a versatile packaging system that caters to different consumer needs while maintaining a cohesive brand identity.

If you want to create a brand identity that’s as unique and intentional as your awesome business, reach out to me below. 💜