FFAIA Website Redesign

Wyatt Yuen

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Brand Designer

Product Designer

UI Designer

Figma

Webflow

Quick Summary

Architectural firm FFAIA located in West New York, wanted to revamp their out dated 2002 website and update their brand have more of a online presents in the midst of COVID.

The Existing

Analyzing the current website navigation from the perspective of a person interested in their services, they usually have a specific purpose. On the current site there are multiple interactions before you truly understand what is their specialty. Navigating is visual difficult because of the scale and the similarity of text and layout of pages which confuses which page you initially land on. From this I came up with this new navigation map where certain pages became more condensed and nest into current existing pages.

Initial Wireframes

The user seeks captivating website features complemented by a robust visual framework, enabling a comprehensive understanding of the overarching page at a glance. Typically possessing specific areas of interest, they require a streamlined method to peruse a collection of fully realized structures, thus grasping the firm's aesthetic essence. An advantageous proposition would involve a functionality that showcases a multitude of projects simultaneously upon landing.

The Final Product

View the whole process and overall project here on Behance!

Sadly the company went under due to COVID :(
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Posted Aug 11, 2023

While working at Architectural Firm ( Frank Fernandez AIA LLC ) I was tasked with a overall brand design and website redesign of their outdated 2002 website.

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Brand Designer

Product Designer

UI Designer

Figma

Webflow

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