Built with Framer
PPAO Architectural - Design Partner Work
Wyatt Yuen
Lander Animation
Project Overview
Partnered with PPAO, an architectural firm known for innovative and sustainable designs, to enhance their digital presence. The goal was to create a website that reflects their architectural philosophy while providing an intuitive user experience to showcase their projects and services.
Objectives
Design a visually compelling and functional website aligned with PPAO’s architectural identity.
Highlight the firm’s expertise through immersive project showcases and streamlined navigation.
Integrate design consulting to ensure the digital experience complements their brand values.
Design Process
Discovery and Research
Conducted a deep dive into PPAO’s brand, audience, and competitors to define key design principles.
Collaborated with stakeholders to identify core goals: showcasing projects, driving client inquiries, and reflecting their architectural ethos.
Information Architecture
Developed a clear sitemap prioritizing portfolio projects, services, and the firm's mission.
Created user flows to ensure easy navigation between project categories and contact options.
Website Design
Emphasized bold imagery and minimalistic layouts to align with architectural aesthetics.
Designed interactive project galleries with high-resolution visuals and concise project details.
Incorporated clean typography and a monochrome palette with subtle accents to echo PPAO’s design language.
Design Consulting
Provided guidance on content organization, ensuring a balance between visual impact and functionality.
Recommended scalable design components for future updates.
Development and Optimization
Built the website with responsive design to ensure a seamless experience across devices.
Focused on performance optimization for faster load times, preserving image quality without sacrificing speed.
Project Page
Feature Highlights
Dynamic Project Galleries: Interactive showcases featuring detailed descriptions, high-resolution visuals, and categorized navigation.
Streamlined User Experience: Intuitive layout with clear CTAs to encourage inquiries and exploration.
Mobile-First Design: Fully optimized for all devices to cater to a modern audience.
Results
Increased Engagement: Improved user retention with a 35% increase in time spent on project pages.
Enhanced Brand Identity: A digital platform that mirrors PPAO’s commitment to innovative and sustainable architecture.
Scalability: A future-proof design system, enabling easy content and project updates.
Takeaway
This collaboration with PPAO demonstrates how thoughtful design consulting and user-centered website development can amplify an architectural firm’s digital presence, creating a platform as innovative as their projects.
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Posted Jun 18, 2024
Assisted with PPAO's website to showcase projects with bold visuals, improved UX, and scalability, reflecting their architectural ethos.
