True North: Led product design from concept to MVP
Growth Tracking · Marketing · Web App
👤 Lead Product Designer
Led product design from scratch, taking True North from concept to MVP.
Overview
True North helped marketing teams cut through the noise by aligning everyone around one goal, making it the go-to source for all efforts.
Challenge
Marketers were juggling tools and messy spreadsheets. True North challenged them to bring it all together in one place, but it required a behavioral change.
Insights
Users loved the concept in research, but underestimated the effort to adopt it.They needed immediate value without heavy setup.
Calls
Deliver quick wins, reduce friction, and build confidence with instant feedback.
❇️ Solution
Reworked onboarding to give users instant results with minimal input. Designed key features to work solo, allowing gradual engagement without full setup.
⏩ Outcome
+78% User Adoption
- Quick wins drive engagement
- Onboarding is critical
Involvement
Product Strategy
User Research
User Testing
Data Analysis
Full-Stack Development
Prompt Engineering
UX/UI Design
Motion Design
Feedback
Our product was successful in large part thanks to Dima's beautiful design, customer empathy, technical expertise and diligent attention to detail.
Anna Hamzah
VP of Product at True North
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Posted Jan 21, 2025
True North helped marketing teams cut through the noise by aligning everyone around one goal, making it the go-to source for all efforts.
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