Re: Founded, designed, and built the app from scratch

Dima Zaiats

1

UX Designer

Product Designer

UI Designer

Figma

Rive

Xcode

Stress Relief · Health & Wellness · Mobile App 👤 Founder

Founded, designed, and built the app from scratch — handling everything.

Overview

Re is an AI mental health companion that helps users break overthinking loops, vent thoughts, and gain clarity with grounded, reframed perspectives.

Challenge

Took on the challenge to design, build, and launch solo, without prior dev experience. The real test? Getting overthinkers to share personal thoughts despite doubt or shame.

Insights

Users were initially hesitant to open up due to fear of judgment and shame.
Without trust and emotional safety, they simply wouldn’t engage deeply.

Calls

Tell a story, spark clarity, and design for relief.

❇️ Solution

Set the right emotional tone from the start, easing users into the experience. Designed the insights journey to feel personal, using visual cues to guide them from distress to clarity.

⏩ Outcome

93% Positive Feedback 64% W1 Retention
- Stories build trust - Guide, don’t prescribe

Involvement

Product Strategy User Research User Testing Data Analysis
Full-Stack Development Prompt Engineering UX/UI Design Motion Design

Feedback

This app really helps me deal with life’s difficulties and internal struggles. It allows me to dig deep into my subconscious and learn more about myself with every thought I enter.
terribleelgrocer
Like this project
1

Posted Jan 21, 2025

Re is an AI mental health companion that helps users break overthinking loops, vent thoughts, and gain clarity with grounded, reframed perspectives.

Likes

1

Views

35

Tags

UX Designer

Product Designer

UI Designer

Figma

Rive

Xcode

True North: Led product design from concept to MVP
True North: Led product design from concept to MVP
Skillr: Led product design from pre-seed to soft launch
Skillr: Led product design from pre-seed to soft launch
Safeter: Owned product design to support reopenings mid-pandemic
Safeter: Owned product design to support reopenings mid-pandemic
Pilot Life: Led product design from day one
Pilot Life: Led product design from day one