Client: LAU Agency - A premium marketing agency specializing in high-value service businesses Role: UX/UI Designer

Challenge: Design a website that qualifies leads effectively while showcasing the agency's data-driven approach and exclusive client tools.

LAU Agency needed a website that would:

Attract and qualify high-value clients (businesses with $30K+ project values)

Communicate their premium positioning and data-driven methodology

Reduce time spent on unqualified leads

Showcase transparency through their exclusive client dashboard

Differentiate from typical "we run ads" agencies

Strategic Lead Qualification - Filter prospects before initial contact to ensure mutual fit

Transparency & Trust - Showcase real-time dashboard and data-driven approach

Premium Positioning - Communicate value for service businesses ready to scale

Clear User Journey - Guide visitors from awareness to application seamlessly

Instead of a generic contact form, I designed an integrated qualification survey that:

Pre-qualifies leads based on business type, project value, and advertising budget

Sets clear expectations about a minimum 1-year commitment

Saves agency time by filtering out non-ideal clients upfront

Uses progressive disclosure to avoid overwhelming users

Structured content hierarchy to communicate LAU's unique approach:

Exclusive Client Dashboard - Highlighted as a key differentiator for real-time transparency

AI-Driven Competitor Intelligence - Positioned as an exclusive benefit for active clients

Smart Advertising Ecosystem - Broke down complex services into digestible benefits

The redesigned website creates a self-qualifying funnel that:

Filters leads based on business qualifications before agency contact

Communicates premium positioning through exclusive tools and transparency

Reduces time spent on discovery calls with unqualified prospects

Positions LAU Agency as a strategic partner, not just an ad vendor