FlowChefs Vegan Platform Design
Md Mehdi Hasan
FlowChefs — Vegan Food Delivery & Recipe Platform
Product Design Portfolio Case Study
🌿 Overview
FlowChefs is a vegan-focused digital platform that combines meal delivery, recipe discovery, and community engagement into one seamless experience. The goal was to create a lifestyle ecosystem where users can explore plant-based cooking, plan meals, and connect with like-minded individuals.
🔗 Live Website: https://www.flowchefs.com/en
Client Review
🎯 Project Goals
Promote plant-based living through accessible recipes and meal plans
Simplify meal planning and grocery management
Build an engaging community-driven recipe platform
Provide a scalable system for both users and administrators
🧩 Scope of Work
We designed:
12 Website Pages (Customer-facing)
24 Dashboard Screens (User + Admin panels)
🌐 Website Design (12 Pages)
Wireframe to Mockup design
1. Home
Clear value proposition
Featured meals & recipes
Quick navigation to core features
2. Menu
Browse vegan meals
Filters for dietary needs & preferences
3. How It Works
Step-by-step explanation of the service
Visual storytelling for clarity
4. Community Recipe Search
User-generated recipes
Advanced filtering and search system
5. Recipe Page
Ingredients, instructions, and tips
Save, share, and interact features
6. About Us
Brand story and mission
Focus on sustainability and health
7. Classes
Cooking classes overview
Categories and schedules
8. Class Details
Instructor info
Booking and participation details
9. Blog
Educational and lifestyle content
10. Blog Details
Clean reading experience
Social sharing integration
11. Grocery List
Auto-generated from recipes
Editable and user-friendly
12. Meal Planner
Weekly/monthly planning
Drag-and-drop interaction
About Us page
📊 Dashboard Design (24 Screens)
👤 User Dashboard
Designed to empower users with full control over their food journey:
Profile management
Saved recipes & favorites
Meal planner integration
Grocery list tracking
Class bookings
Order history
⚙️ Admin Dashboard
Built for efficient platform management:
User management
Recipe moderation
Content (blog/classes) control
Order & delivery tracking
Analytics & reporting
Dashboard: Weekly Meal Plan
🎨 Design Approach
User-Centered Design
We focused on simplicity, accessibility, and clarity to make vegan living approachable for all users.
Visual Identity
Clean, modern layout
Earthy and fresh color palette
Strong emphasis on food imagery
UX Strategy
Intuitive navigation across all pages
Consistent interaction patterns
Seamless transition between website and dashboard
🚀 Key Features
🌱 Vegan meal delivery integration
📖 Community-driven recipe sharing
🗓 Smart meal planner
🛒 Automated grocery lists
🎓 Interactive cooking classes
🧑🤝🧑 Social engagement within recipes
💡 Challenges & Solutions
Challenge: Combining multiple services into one platform
Solution: Clear information hierarchy and modular design system
Challenge: Making meal planning easy and engaging
Solution: Visual planner with drag-and-drop functionality
Challenge: Balancing content-heavy pages
Solution: Clean layouts with strong typography and spacing
📈 Outcome
A cohesive ecosystem for vegan lifestyle management
Scalable platform supporting multiple user roles
Enhanced user engagement through community features
🔮 Future Opportunities
Mobile app experience
AI-powered meal recommendations
Personalized nutrition tracking
Client Review:
Mehdi did an outstanding job designing our website. His work was clean, thoughtful, and truly elevated the overall look and feel of our product. He understood our vision immediately and delivered beyond expectations. Highly recommend working with him!
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Posted Apr 30, 2026
Designed a vegan-focused digital platform for meal delivery, recipes, and community.
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Timeline
Jan 1, 2026 - Apr 8, 2026
Clients
FlowChefs
