Studio Commode

Studio Commode is a new luxury clothing rental brand designed for individuals. Starting from scratch, I was tasked with creating this brand from naming to website.

By positioning the brand as an effortless access to Haute Couture, the name Studio Commode was born. Delving deeper into this high-end positioning, I observed that French fashion is an integral part of a rich and creative heritage. Once housed in castles and grand mansions, the world of fashion and luxury is often hidden behind gates and barriers. These massive, ornate grilles indicate the exclusive world we're entering. The logo, therefore, had to challenge these barriers, drawing inspiration from them to open the doors of luxury to everyone, just as Studio Commode does.

The creation of a symbol accompanied by a contemporary typographic choice designed for the digital world in which the brand would evolve allowed for the development of a modular logo. The website and the artistic direction of the visuals extend this vision of a more inclusive, refined, and contemporary luxury.