Arte Charpentier Architects

Founded in 1969, Arte Charpentier is an architecture, urban planning, interior architecture, and landscape agency comprising over 120 collaborators. Research and innovation are integral to their expertise, and it is on these foundations that the new identity, which I had the opportunity to conceive in collaboration with the Arte Charpentier teams, is based.

This visual identity revolves around a graphic system centered on the logo. The diversity of media used by the agency raised the question of the identity's legibility across formats ranging from business cards to A0 posters. The logo is designed to bring dynamism to the identity with a system allowing it to evolve according to the medium.

Beyond the logo, the visual identity is embedded in the agency's work and communication tools. With the objectives of unification and improving the practicality of the tools used by Arte Charpentier teams, the identity extends to numerous work and communication supports such as presentations, administrative documents, architectural plans, and social networks.