A Conversion-Focused Landing Page for The Lavish Goat

Client: The Lavish Goat Industry: Bath & Body / Self-Care Services Provided: Shopify Landing Page Design, CRO Strategy, Product Education

The Lavish Goat is a self-care brand known for colorful, skin-safe bath products made with gentle, nourishing ingredients. Their bath bombs are designed to feel indulgent without being harsh, targeting customers who want relaxation, gifting appeal, and clean formulations in one product.

This landing page was built to turn browsing into buying—especially for bundles.

I was brought in to:

Design a dedicated landing page for bath bomb bundles

Clearly explain scent options, ingredients, and benefits

Increase bundle purchases and perceived value

Make the experience feel fun, calming, and gift-ready

Created a bright, playful layout that reflects the brand’s personality

Used large product visuals and color cues to make bundles easy to compare

Structured the page so users can understand options in seconds

Highlighted what’s included in each bundle with visual breakdowns

Added comparison sections to show why Lavish Goat stands out

Placed reviews and reassurance content near key decision points

Used clear CTAs without aggressive urgency

Reinforced trust through ingredient transparency and customer feedback

Optimized the page for mobile shopping and gifting behavior

Created a fun, confidence-building landing page that supports bundle sales

Improved clarity around scents, ingredients, and product value

Reduced friction for first-time buyers exploring bath bombs

Positioned the bundles as an easy self-care or gift choice