Dastgyr Acquisition app to onboard new retailers

Dastgyr is a tech‑driven B2B marketplace transforming how suppliers and retailers connect. It streamlines fragmented supply chains with integrated logistics, secure payments, and financing. Based in Pakistan, it empowers businesses to source, sell, and scale without borders. By pairing marketplace access with financial inclusion, it fuels growth in emerging markets

The Dastgyr Acquisition App is an app for sales agents to manage assigned territories, verify new retailers, and track existing ones. I co‑led the project with a fellow designer, owning every design decision from discovery to delivery. Our process included conducting user interviews, mapping workflows, creating wireframes, building a cohesive design language system, and delivering high‑fidelity interfaces. We validated the experience through usability testing, ensuring the final product was intuitive, efficient, and ready for field adoption.

We set out to design an entirely new mobile app to empower Dastgyr’s field agents, the people who are out there every day convincing retailers to join the platform. The goal was to give them one place where they could verify new retailers, manage existing relationships, and keep track of their work without juggling paper lists or waiting for daily manual updates from the business.

This was about making their workflow faster, cutting out unnecessary steps, and helping them focus on what actually drives results: onboarding more retailers and meeting their targets

We started by speaking directly with the agents themselves. These were open, in depth conversations to understand how they approach retailers, how they follow up after onboarding, and which tools or apps they already rely on. We also explored their comfort with technology and which features they felt would make the biggest difference in their daily work

Onboarding as many retailers as possible

Staying at the top of their team performance rankings

Having a simple, reliable app that did not crash or slow them down

Being able to quickly verify and update retailer details

Easily accessing past onboarding information without having to dig through notes

They also shared frustrations from their current workflow outside of any app: relying on memory or paper notes for past retailer information, and struggling with slow or clunky update processes.

From the beginning we kept the app’s structure straightforward. The home screen offered two main paths that covered the bulk of an agent’s daily work:

We also added a profile page where agents can see their code, assigned areas, and update account settings like passwords.

We tested an interactive prototype with five agents. They completed the tasks with ease, but the sessions surfaced some helpful insights.

Some terminology felt confusing, so we simplified the language throughout the app

Filters that were automatically applied created confusion, so we made them optional instead

Retailer lists were randomized by default, with agents applying filters only when they needed them

The ability to call a retailer directly from their profile was added after feedback that this was a key missing feature

The final product gave agents everything they needed in one place. It cut down on manual tracking, removed redundant processes, and freed up their time to focus on bringing in new retailers. Just as importantly, we designed it with a scalable visual and interaction system so future features could be added without breaking the flow.

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