Horwitz is a bold rebranding project driven by the idea that ‘Every building tells a story.’ This concept anchors the entire identity, drawing from architectural elements like grids, lines, perspectives, and the creative process itself. Inspired by brutalist design, the rebranding brings a modern and professional touch to the studio’s image.

The central theme is “Every building tells a story” guided the design, emphasizing the narrative behind every architectural project. From the precision of grids to the creativity of sketches, the branding reflects the studio’s commitment to storytelling through structure.

The logo integrates symbols that evoke the process of building and designing:

The influence of brutalism brings a raw, structured aesthetic, ensuring the design stands out.

MacPaw Fixel, featuring a bold and adaptable design, reinforces the brand’s modern yet professional identity. Its clean lines and versatility make it suitable for both digital and print applications.

The branding system applies seamlessly across multiple platforms, enhancing the studio’s professional and creative image

Signage & Stationery: Clean and modern designs reflecting architectural precision.

Stationery & Documentation: Minimalist, structured designs aligned with the architectural theme.

Magazines & Accessories: Bold visuals showcasing the narrative-driven identity.

Digital Platforms: Sleek, functional interfaces for web and mobile applications.

Outdoor Ads: Eye-catching visuals paired with the tagline, designed to inspire and attract.