Libertà — Law Firm Logo and Brand Identity :: Behance
Illia Kaizer
Liberty.
Liberta is a brand dedicated to serving Ukrainians living abroad, embodying the values of liberty, freedom, and justice. This identity blends cultural heritage and modern design to connect with displaced individuals, providing a sense of belonging and support during challenging times.
Vision and inspiration
Liberta’s mission is rooted in the concept of liberty, creating a professional yet compassionate identity for those navigating life away from home. The design reflects both strength and support, addressing the unique needs of Ukrainians abroad.
Logo
The logo integrates powerful symbolism:
The Tryzub Chornovola and Ukrainian coat of arms stand as timeless icons of justice, freedom, and national identity.
A person with a suitcase represents individuals forced to leave their homes, symbolizing resilience and the journey to rebuild lives.
The exclamation mark (!) emphasizes urgency and the firm's commitment to providing timely support.
The result is a logo that is deeply meaningful, connecting cultural heritage with modern legal services.
Color and typography
Color Palette
The "blue and white" palette conveys trust and professionalism, essential for a law firm. These colors also echo Ukraine’s national identity, reinforcing cultural ties.
Typography
Montserrat and Code Next fonts provide simplicity and readability, creating a professional yet approachable tone for the brand.
Mockups and applications
The branding adapts seamlessly across different platforms, including stationery, social media, and printed materials. Gradients and clean layouts enhance modernity while preserving traditional values.
Stationery & Documents: Professional and polished, tailored for legal correspondence.
Business Cards: Minimalist and modern, reflecting trust and authority.
Posters & Books: Informative visuals highlighting the firm's services.
Social Media Templates: Engaging gradients and layouts designed for digital platforms.
Thank you for your attention. Check this and other projects on Behance :)
Like this project
Posted Dec 3, 2024
Liberta’s brand identity is a unique fusion of heritage and modern design, symbolizing hope, justice, and freedom for Ukrainians abroad.
