Clever is a brand that fuses technology with a love for nature, creating a clean energy identity that speaks to the younger generation. With a street-style aesthetic and creative text compositions, Clever’s visual identity redefines eco-energy branding with a focus on merchandise, packaging, and modern appeal. Adobe Illustrator, Adobe Photoshop, and Figma were instrumental in crafting Clever’s branding, from digital interfaces to physical mockups.

Clever represents the intersection of clean energy and style. The brand is designed to appeal to a younger, eco-conscious audience, combining modern streetwear influences with environmental themes.

The focus was on creating an artistic, approachable brand that’s as stylish as it is meaningful.

The primary goal was to create a design that is simple, recognizable, and perfectly aligned with the brand’s values.

The logo is a minimalist yet thoughtful creation:

Hidden turbines signify renewable energy.

The letter "C" emphasizes the brand name.

A lucky clover adds an optimistic touch, while the flowing design suggests moving air and clean energy.

The font Archivo was chosen for its versatility and readability. With multiple weights, it balances functionality and modern aesthetics, making it ideal for everything from digital platforms to print.

The colors reflect the natural and technological aspects of the brand:

This palette reinforces the connection between clean energy and the environment, evoking calmness and trust.

Packaging: Clean, minimalist designs that showcase the logo and colors prominently.

Posters & Billboards: Eye-catching visuals with halftone art and creative text layouts.

Merchandise: Branded t-shirts and shopping bags designed to be both functional and stylish.

Digital Platforms: A modern app and website that highlight Clever’s mission and products.

Transport: Branded trucks that carry the message of clean energy on the move.