Registry Platform Design | UI/UX

Redesigned Dopple’s baby registry platform from scratch, creating a scalable system that allows parents to register for products, essential services, and subscriptions. Focused on intuitive user flows, a refreshed brand identity, and a modular design system to support growth and usability.

As the sole UI/UX designer, I led the complete redesign in just two months, delivering a scalable design system and over 300 Figma screens ready for development. I collaborated closely with engineering and stakeholders to define MVP features, streamline workflows, and introduce new functionality, ensuring the platform met both user needs and Dopple’s business goals.