Project Overview:
This project focused on redesigning the digital presence for a long-established golf course business struggling with an aging clientele and an outdated brand identity. The goal was to create a refreshed design that honored their heritage while appealing to a younger audience and maintaining their reputation.
My Role and Impact:
As the lead UI/UX designer, I worked closely with the client to develop a modern yet timeless design that reflected the brand’s values. I ensured the new look balanced tradition with innovation, helping the business stay relevant while attracting new customers.
Outcome:
The project successfully redefined the golf course’s digital presence, creating a refreshed identity that attracted a younger clientele while preserving the trust and loyalty of their long-time members. The new design earned positive feedback from both the client and users, driving increased engagement and new golf-lovers :)
