Strategy Research for a Travel Company
Temitayo Giwa
Analysing the potential for a Travel Business
One of the most important things when building a new product is figuring out the details and nuts and bolts about how the product should work, who's the target audience and how it will be monetised.
In this project, I helped:
- Do detailed research about the existing market landscape
- Developed multiple Operating Models to research for viability
- Competitive Research and SWOT analysis
- Helped develop a Financial Model of the proposed models
- A case study of the proposed model
Market Research
I did a deep dive into the current market landscape of the travel industry in Nigeria. This helped give the client a complete understanding of the Nigerian landscape and the travel patterns of Nigerians,
Case Study
For the case study, I reviewed existing travel models from the top travel agencies in the country. This helped the client understand how their potential competitors operate.
Market Sizing & Financial Modeling
A key question before any investment is "is the market saturated", with the financial model and market sizing, I was able to demonstrate opportunities for the client to explore that were low hanging fruit.
SWOT Analysis & Operating Model Review
I helped do a deep dive into the proposed product and helped identify strengths and weaknesses to ensure success.
Want a Strategy Deck like this that you can share with potential investors or to use as your team Playbook?
2017
