Lab Stellar

A full brand development project for Lab Stellar - an adaptogenic liquid supplement company. I built their positioning, storytelling, visual identity, and e-commerce website, creating a bold, futuristic brand inspired by scientific innovation. The result: a standout identity that blends research credibility with striking, immersive design

Lab Stellar had an incredible product: innovative, liquid adaptogenic supplements engineered to help the body return to homeostasis and counter long-term stress. The science was strong, the formulations were impressive - but the brand wasn’t telling that story yet.

In a supplement category overflowing with greens powders, vague wellness claims, and lookalike packaging, Lab Stellar needed a brand that broke through the noise. The challenge was to translate complex science into a bold, memorable identity without losing credibility or approachability.

To bring Lab Stellar to life, I built the brand from the ground up - developing its positioning, storytelling, verbal identity, visual identity, and digital presence.

The strategy leaned into what made the company different: research-driven formulas, innovative liquid delivery, and active herbal “life forces”. Instead of trying to blend into the supplement category, we intentionally pushed in the opposite direction - toward futuristic, science-led, almost otherworldly wellness.

It became a brand that didn’t just whisper health benefits… it radiated them.

The first step was to define Lab Stellar’s strategic foundation. I anchored the brand positioning around scientific integrity and the power of adaptogenic plant compounds, but infused it with a sense of discovery and energy.

The Verbal Identity framed each formula as a “liquid life force” - active, potent, and designed to work with the body’s natural rhythms. This narrative allowed the brand to feel both research-backed and imaginative, setting the stage for an immersive, subscription-friendly product ecosystem.

By reshaping the narrative around stress, recovery, and homeostasis, we built a message that resonated with health-aware consumers while differentiating sharply from traditional supplement marketing.

With the strategy set, I led the creative direction for a visual identity that would be impossible to ignore. Inspired by the immersive light installations of James Turrell, the identity embraces pulsing gradients, radiant colour fields, and illuminated forms - visual metaphors for the active, living nature of the supplements.

Every brand element was crafted to feel energetic yet intelligent:

Vibrant, glowing colour palettes that evoke potency and motion

Minimal, modern typography to anchor the scientific credibility

Packaging and layouts that feel premium, futuristic, and sensorial

The result is a visual world that makes Lab Stellar feel alive - the opposite of the muted, earthy tones dominating the supplement space.

To house the brand digitally, we designed and built a full e-commerce website that brought the visual identity to life.

Motion principles inspired by the pulsing gradients helped create an intuitive, dynamic environment where products feel active and immersive. Clear product breakdowns, ingredient storytelling, and educational modules ensure that customers understand both the science and the real-world benefits.

The site functions as both a storefront and a knowledge centre - a place to learn, explore, and purchase with confidence.

Lab Stellar launched with a brand that is both scientifically credible and visually unforgettable.

The new identity gave the company a powerful competitive edge, differentiating it in a crowded market while communicating its core scientific mission. With a cohesive strategy, striking visual system, and an immersive digital presence, Lab Stellar now has everything it needs to scale, captivate customers, and lead the future of adaptogenic wellness.