Luxury Chocolate Brand Identity | Brand Book

Posted May 19, 2026

Ornato is an Italian chocolate atelier inspired by the spirit of old-world ateliers, where craft matters more than trends, and flavor is refined with the same patience a jeweler uses to polish metal. Here, form, texture, and light are part of the experience: each piece feels like a small object of design, meant to be admired before it’s tasted. Ornato is about elevated pleasure: precise, beautiful, and composed down to the last detail. PROJECT SCOPE Development of comprehensive branding, including: - Brand strategy & platform (mission, values, audience insights, archetypes, audience psychographic profiles, brand champion, slogan, key messages, tone of voice, positioning, USP, etc.) - Logo design with responsive versions - Visual identity system (color palette, typography, graphic elements, patterns, photography style, brand collateral) - Brand book in two parts: marketing (brand platform) and visual (logo & identity guidelines) Timeline: 32 working days