CBD Company Brand Design and Strategy

Sage & Cedar Organics was looking to re-brand their company and establish a more thorough marketing strategy. After performing market research I found that the main issues the industry faces is misinformation, many people know very little about CBD or have crazy misconceptions about what it is and how it can be used. They came to me hoping to re-brand in a way that positions them as an expert in the space and provides easy to understand presentation of goods. Upon completion of a new marketing strategy and brand development, I presented a clean and warm approach to the branding and a marketing strategy that focuses on education. The goal was to simplify everything down to terms that allow customers to pick items up off the shelf and know exactly what they do, eliminate confusion and encourage regular use.

My role in this project included:

Market and Industry Research

Customer Persona Building

Full Re-Brand and Logo Design

Website Design

Brand Collateral Design

Label and Packaging Design

Directing and Overseeing of Product Photo Shoots

Directing and Overseeing of Marketing Team

Directing and Overseeing of Product Display for Retailers