Pet Supply Store Branding and Design

Laura Morris

Brand Designer
Graphic Designer
Brand Strategist
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
The Good Dog is a dry goods pet product company that brought me in during their early days of business development. I was tasked with creating a brand and brand collateral material for the company. After conducting some market research we decided on a fun and upbeat brand that matches the carefree and fun loving nature of our beloved pets.
My role in this project included:
- Market and industry research
- Marketing Strategy
- Tag-line development
-Logo Design
- Brand Development
- Brand Guidelines Design
- Packaging Design
- Print Material Design
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