WEEM Supplement Company Branding

WEEM is a vitamin supplement company that was looking to re-brand and reposition their marketing efforts in a highly completive industry. My first step was to perform a SWOT analysis, Competitor analysis, and customer survey to understand the industry as a whole and where potential opportunities may lie. After completing the marketing analysis one crucial element stood out to me. Vitamins are great, if you remember to take them. Most companies use generic packaging and busy design work. This leads to the consumer placing the product away in a drawer or medicine cabinet resulting in an “out of site out of mind” product. My concept centred around creating a beautiful brand and presentation that would encourage the user to leave the product out in the open, increasing the chances of it being taken on a more regular basis. This approach benefits both the user and the company. I also noticed a target demographic gap in the industry that was perfect for this approach. After adjusting the branding to reflect the new marketing direction and target demographic, I then created 3D models of the new product packaging design and helped with the implementation of the new branding across all brand touch points.

My role in this project included:

- Competitor and Market research

- Marketing Strategy Development

- Tone of Voice and Tag-line Development

- Brand Design and Development

- Logo Design

- Product Packaging Development

- Brand Implementation