Real Estate Branding

Lyon Creek Real Estate came to me at the beginning of their business building journey. The mission of their business is to help streamline the process of buying and selling real estate with the goal of “mastering the craft of local real estate” by opening a boutique brokerage that focuses on the local community. After diving into the market research and crafting their target demographic, we settled on a warm, small town, vintage aesthetic.

My role in this project included:

- Market and industry research

- Brand and Marketing Strategy

- Customer Persona Building

- Tone of Voice Development

- Full Branding and Logo Design

- Sign and Leave Behind Material Design