Sim.ai - Building the brand, web, and product from the ground up

Sim is an AI workflow platform that connects humans and agents in a collaborative canvas. I partnered with the founders from day one to establish the brand, design the website, and build the product experience that positioned Sim as an user-centric company.

Branding: Crafted the visual identity, logo system, typography.

Web: Designed and shipped the marketing site (sim.ai)

Product: Defined the design system, UX flows, and initial product surfaces