Tesseract exists to simplify blockchain development by providing secure, scalable, and developer-friendly backend tools that eliminate the operational complexity of Web3 infrastructure. I partnered with the team to define the brand, design the product experience, and craft a clear developer-facing website that positions Tesseract as a reliable, future-proof platform.

Branding: Developed a modern, trustworthy identity using a blue-centric palette (#4C7CFF primary), with geometric logomarks inspired by multidimensional grids (the “tesseract” concept). Built out the brand guidelines to balance Web3 innovation with enterprise credibility.

Product: Designed the full MVP covering blockchain integration (Solana, Bitcoin), wallet creation and security, REST APIs, Web3 auth, smart contract interaction, ENS/IPFS support, analytics, and API management. Established a scalable design system for developer dashboards.

Web: Created the marketing site and product storytelling flow, highlighting developer value props while maintaining a clean, technical aesthetic. Focused on simplifying complex ideas into digestible visuals and copy.