UX UI and Digital Product Design for Online Growth

The Client 📝 Good Thnx operates as a really cool social impact platform; basically, folks can send thank you notes (messages of gratitude) and even pair them with donations to the charity they like best. It fosters, in my opinion, a culture centered around gratefulness, kindness, and real teamwork – whether you're thinking about personal relationships or corporate settings.

So, the Good Thnx folks came to me because their marketing site was, well, a little dated. They wanted it to really click with how their mission and user base have grown and changed. The idea behind the platform was there, but it didn't quite have that emotionally warm and clear vibe needed to get both companies and regular people to jump in.

Project Goal ✅

Honestly, the main aim was to make the online experience feel as warm and fuzzy as the act of actually sending a "thnx" itself. We needed a site that was gentle but also purposeful, you know? With easy-to-follow steps that would allow individuals and organizations to understand, connect, and take action. The whole design was intended to spark empathy, take away obstacles, and really drive home that value of being able to "do good" in, like, a single click.

Restructured the whole site so it could help both individual users and companies looking for solutions.

Created a clear pathway to encourage the key actions (sending a "thnx", setting up a company plan, learning more about impact).

Crafted a bright, positive look using soft gradients, cards with rounded edges, and illustrations that focused on people.

Used typography and icons that were friendly and easy to understand, to promote accessibility.

Designed modules that could be reused for testimonials, stats on the impact of donations, and charity partners.