Truck Shop – E-commerce UX/UI Design for Auto Accessories

Victoria Lione

/I am a UX UI and digital product designer. I design websites and apps. My goal is to help clients build amazing products through great design and technical performance.
I specialize in helping our clients build their online presence and grow their businesses through effective branding, Web & App Design. I am dedicated to crafting custom solutions that are tailored to your unique needs and goals.
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📍 Description

Truck Shop is a modern e-commerce interface built for a niche market: vehicle enthusiasts and professionals looking to purchase premium truck parts and accessories online. The challenge was to combine technical detail with a smooth shopping experience, offering both product depth and visual clarity.
This concept is tailored to users who value function and durability, while expecting a fast, no-fuss online buying experience.

🧠 UX Strategy

Designed a category-first navigation, allowing users to easily filter by part type, model, and use case.
Optimized product pages with specs, compatibility info, and clear pricing, reducing friction at checkout.
Structured user flows for quick cart actions, mobile access, and support inquiries.
Emphasis on clarity and trust, with clear CTAs and reviews to reinforce credibility.

🎨 UI Design

Bold, rugged visual style with dark accents and industrial typography.
Modular product cards with hover effects for quick add-to-cart or detail views.
Minimal use of color with strategic highlights for promotions or category cues.
Designed for mobile-first performance, supporting high-contrast, legible UI in any context.

🛠️ Tools

Figma · Photoshop · Notion (component and flow documentation)

✅ Outcome

A high-converting e-commerce interface that combines robust UX with a visual language built for automotive retail. Truck Shop offers a frictionless, professional shopping experience, ready for scaling into a real-world digital storefront.
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Posted May 24, 2025

E-commerce UX/UI for truck accessories. Rugged, bold design with smart filters, clean specs, and mobile-first flows for a fast, pro-grade shopping experience.

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