Frolic – UX/UI Design for Shopify E-commerce Store

Frolic is a vibrant and modern Shopify-based e-commerce experience created for a lifestyle brand focused on playful, design-forward products. The challenge was to combine visual delight with conversion-focused UX, making it easy for customers to explore, fall in love with products, and shop effortlessly across devices.

This project brings energy, clarity, and consistency to a store built for high engagement and scalability on the Shopify platform.

Designed intuitive user flows from product discovery to checkout, optimizing for mobile behavior.

Structured navigation with filters, product carousels, and featured collections for faster browsing.

Created trust-driven purchase journey with clear sizing, shipping, and review components.

Integrated promotional banners and limited-time offers without interrupting flow.

Bold, playful color palette with high contrast and accent tones to guide attention.

Rounded, joyful UI components and expressive product cards.

Modular layout system to allow easy expansion across collections and seasons.

Shopify-native styling with custom UI polish for a distinct brand look & feel.

Engaging hover effects and microinteractions to increase product engagement.

Figma (Design system & prototyping) · Illustrator (graphic assets) · Shopify (theme integration ready)

A visually rich, high-converting e-commerce storefront tailored for Shopify. Frolic brings a joyful shopping experience to life through vibrant UI and smart UX—ready to scale and sell.