Social Media & Community Management at Falkon

Objective:

Enhance LinkedIn presence and overall engagement.

Key Achievements:

LinkedIn Strategy: Implemented strategies resulting in a 737% increase in likes/reactions, 2680% increase in comments, and 900% growth in followers.

Content Production: Organized an evangelist/advisor team to produce weekly content, webinars, and blogs, leading to 97,995 impressions, 29,644 video views, and 27 booked meetings from 10 LinkedIn posts.

Ghostwriting: Grew the CEO’s social following from 400 to 6,844 followers in 8 months through strategic ghostwriting.

ABM Emails: Developed and managed ABM emails in HubSpot and Outreach, achieving a 34% open rate and a 1.2% click rate.

Event Planning: Strategically planned events with a 42% attendance rate by aligning content with specific personas.

Micro Content Creation: Created and distributed micro content, driving traffic to full-length videos on YouTube, Instagram, TikTok, and LinkedIn, increasing viewership and engagement.

Additional Content Marketing Contributions:

Blog Content & Case Studies: Enhanced content marketing by writing blog content based on customer success stories and ambassador partnerships. Conducted interviews to create detailed case studies, repurposing them into engaging video content for social media.

Comprehensive Impact: Efforts led to 1 million impressions, $1.2 million in pipeline, and the company's LinkedIn following growing from 350 to 3,575 in 8 months. Ambassador program generated 97,995 impressions and 28,644 video views.

Tyler's comprehensive approach significantly boosted Falkon’s social media metrics and overall brand engagement.