Content Creation at Apollo
Tyler Washington
Objective:
Enhance social media presence and engagement through video content.
Key Achievements:
Video Content Creation: Spearheaded the creation and editing of sales-related videos for TikTok and Instagram, increasing followers by 38.3% (880 to 1,217) and generating over 45K views in the first four weeks.
Team Collaboration: Worked closely with product, customer success, and demand generation teams to develop product-led videos and demo tutorials, ensuring high-quality and informative content.
Project Management & Editing: Served as video editor and project manager for the event team and partnership program, coordinating with all parties and editing footage into engaging content for TikTok, Instagram, and LinkedIn.
Consistent Branding: Ensured all video content was cohesive, engaging, and aligned with Apollo’s brand messaging, enhancing online presence and community engagement.
Tyler’s efforts significantly boosted Apollo’s social media metrics and overall engagement.
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Posted Aug 1, 2024
Boosted Apollo's social media by creating engaging video content, increasing followers by 38.3%, and generating 45K+ views in four weeks.
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Clients
Apollo.io
