Boosting LinkedIn Presence at Magical
Tyler Washington
Objective:
Boost LinkedIn presence during pre-launch/early stage.
Key Achievements:
LinkedIn Strategy & Ambassador Program: Implemented a strategy leading to a 737% increase in likes/reactions, 2680% surge in comments, and 20% growth in followers.
Video Strategy: Developed and executed a video strategy driving traffic to long-form YouTube content, complemented by micro content on YouTube, Instagram, TikTok, and LinkedIn, boosting viewership and engagement.
Leadership Branding: Helped the leadership team grow personal brands, driving traffic to the company page and implemented an employee advocacy program, leading to a significant bump in LinkedIn engagement.
Influencer Program: Expanded the ambassador program by onboarding influencers and setting up communication channels for collaboration.
Product Launches: Collaborated with the product marketing team on company-wide product launches, ensuring cohesive promotion across all platforms.
Tyler's efforts significantly improved Magical's social media metrics and overall engagement.
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Posted Aug 1, 2024
Conducted LinkedIn audit, boosted engagement with a new strategy, coordinated company postings, and launched a brand ambassador program, resulting in a 737% inc
