Boosting LinkedIn Presence at Magical

Objective:

Boost LinkedIn presence during pre-launch/early stage.

Key Achievements:

LinkedIn Strategy & Ambassador Program: Implemented a strategy leading to a 737% increase in likes/reactions, 2680% surge in comments, and 20% growth in followers.

Video Strategy: Developed and executed a video strategy driving traffic to long-form YouTube content, complemented by micro content on YouTube, Instagram, TikTok, and LinkedIn, boosting viewership and engagement.

Leadership Branding: Helped the leadership team grow personal brands, driving traffic to the company page and implemented an employee advocacy program, leading to a significant bump in LinkedIn engagement.

Influencer Program: Expanded the ambassador program by onboarding influencers and setting up communication channels for collaboration.

Product Launches: Collaborated with the product marketing team on company-wide product launches, ensuring cohesive promotion across all platforms.

Tyler's efforts significantly improved Magical's social media metrics and overall engagement.