LD Projects | Full Brand Identity to WordPress Site

LD Projects is a European construction services company specializing in labor supply, scaffolding, and insulation for industrial, commercial, and infrastructure projects. They came to me with nothing built: no logo, no brand identity, no website, and no online presence. The brief was to build everything from scratch and position them as a credible, professional partner for construction firms across Western Europe.

The company needed to communicate safety, reliability, and scale. Their clients are project managers and procurement teams at large industrial sites, so the brand had to feel established and trustworthy from the first impression.

The logo needed to work across hard hats, safety vests, vehicle wraps, and digital. I designed a clean, bold wordmark that reads clearly at small sizes and holds up on dark backgrounds common in construction environments. The identity system extended into a color palette, typography, and brand guidelines that carry across every touchpoint.

I designed a full stationery suite: business cards, letterhead, and branded document templates. The business cards were designed to feel premium in hand while staying practical for site meetings and trade events. Every piece follows the same visual language established in the brand identity.

A corporate presentation deck was built for stakeholder meetings and client pitches. Clean layouts, strong typography hierarchy, and custom graphics to communicate their service areas (scaffolding, insulation, labor supply), safety credentials (VCU, VCA certified, 2+ years accident-free), and European coverage.

I designed and built a multi-section WordPress site using Elementor, structured around their three core services: scaffolding, insulation, and labor supply. Each service section includes detailed descriptions and on-site photography.

Key features:

Hero section with animated text highlighting all three service areas

About section covering vision, mission, and safety credentials

Individual service breakdowns with expandable details

"Why Choose Us" section emphasizing experience, safety, quality, and client focus

Contact form with service-specific dropdown for lead routing

Photo gallery showcasing real project sites across Europe

Fully responsive across all devices

After launch, I set up the full SEO foundation: on-page optimization, Google Search Console configuration, meta descriptions, and content structured around construction service keywords targeting European markets. The site was built to rank for labor supply, scaffolding services, and insulation contractors across Western Europe.

LD Projects went from zero presence to a fully branded, professional operation with a website that positions them as an established European construction partner. The brand identity carries consistently from business cards handed out at site meetings to the website where procurement teams evaluate them as a potential supplier.