The focus was on expanding the brand's reach through social media, enhancing documentation practices, and creating new branding to remain competitive.

Despite gaining recognition through word of mouth for well-designed products, Designworth needed to adapt to contemporary competition by establishing a broader online presence and implementing improved branding strategies.

The project was executed by crafting a new brand identity that embodied the studio's values, including care, finesse, timelessness, hope, empathy, handmade, and growth. The central element of the rebranding was a form inspired by a bowl, created in Autocad, symbolizing empathy, care, hope, and growth. The design incorporated a subtle arrow for forward motion and a drop in negative space to convey preciousness and a personal touch. Additionally, a photography style was developed for easy replication by Designworth without a significant budget increase.

The project resulted in a refreshed and cohesive brand identity for Designworth, featuring a symbolic form inspired by a bowl that conveys the brand's values. The carefully chosen colours represented warmth, freshness, and strength, contributing to a distinct visual identity. In addition to the new branding, a photography style was established, providing Designworth with a cost-effective and consistent approach to showcasing its products.