Revitalizing the Brand Identity & Strategy

Rebranding and development of a communication strategy for Designworth, a tableware brand based in Gurugram, India.

The focus was on expanding the brand's reach through social media, enhancing documentation practices, and creating new branding to remain competitive.

Why?

Despite gaining recognition through word of mouth for well-designed products, Designworth needed to adapt to contemporary competition by establishing a broader online presence and implementing improved branding strategies.

How?

The project was executed by crafting a new brand identity that embodied the studio's values, including care, finesse, timelessness, hope, empathy, handmade, and growth. The central element of the rebranding was a form inspired by a bowl, created in Autocad, symbolizing empathy, care, hope, and growth. The design incorporated a subtle arrow for forward motion and a drop in negative space to convey preciousness and a personal touch. Additionally, a photography style was developed for easy replication by Designworth without a significant budget increase.

Outcome

The project resulted in a refreshed and cohesive brand identity for Designworth, featuring a symbolic form inspired by a bowl that conveys the brand's values. The carefully chosen colours represented warmth, freshness, and strength, contributing to a distinct visual identity. In addition to the new branding, a photography style was established, providing Designworth with a cost-effective and consistent approach to showcasing its products.